|Frontispiece of Ackermann's Repository (Vol VIII July 1812)|
As its full name suggests, Ackermann’s Repository was not just a fashion periodical but covered a wide range of subjects within its pages. The magazine included travel writing and poetry, comments on the arts and details of new publications, society reports, forthcoming lectures and musical reviews. It also included more serious material – a ‘retrospect of politics’, reports on law, medicine and agriculture, a meteorological journal and details of the London markets.
The Repository was quite an expensive magazine - in 1817 its cover price was 4s which is equivalent to about £11 in 2010 (1).
Cultivating a taste for the arts
In the first issue, published for January 1809, Ackermann included an ‘introduction to the history of the useful and polite arts’ which said:
“It is universally admitted, that to cultivate a taste for the arts, and an acquaintance with the sciences, is a pleasure of the most refined nature; but to do this without regard to its influence upon the passions and affections, is to ‘tear a tree for its blossoms, which is capable of yielding the richest and most valuable fruit.’ The cultivation of this taste may and ought to be subservient to higher and more important purposes: it should dignify and exalt our affections, and elevate them to the admiration and love of that Being who is the author of every thing that is fair, sublime, and good in nature.”A fashion periodical
Ackermann’s Repository included two fashion plates every month, complete with full descriptions of the illustrations (2). In this, it was a rival magazine to La Belle Assemblée, which had been printing two fashion plates each month since its inauguration in February 1806.
|Promenade or carriage costume|
from Ackermann's Repository
“A white cambric robe, with full long sleeves, unornamented at the feet. Deep double Vandyke frill of lace, tied with a white cord and tassel at the throat; a deep Vandyke cuff of the same. The Austrian shawl cloak, composed of pale dove-coloured cloth, lined throughout with rose-coloured satin or sarsnet, trimmed entirely round with a broad sable fur; a fancy cape or hood terminating in front of the bosom, and tied with a rose-coloured ribbon. A Circassian turban cap, composed of crimson velvet, ornamented with tufts of rose-coloured satin; a rich silk cord round the edge, terminated on one side with correspondent tassels. Hair in full curls on each side, much divided in front of the forehead. Half-boots of crimson velvet. Gloves of lemon-coloured kid, or pale tan colour.”
The Repository also included coloured plates of ‘fashionable furniture’.
|A Gothic sofa from Ackermann's Repository (Dec 1825)|
One of the aims of Ackermann’s Repository was to promote British manufacture and one way that it did this was to include ‘allegorical wood-cuts’ which showed patterns from different manufacturers and included real fabric samples.
|Wood-cut from |
Ackermann's Repository (May 1813)
“Patterns afford the manufacturer an opportunity of circulating a new article more extensively in one day, than can be done by sending a dozen riders with it through the country. It will likewise afford persons at a distance from the metropolis the means of examining and estimating the merit of the fabric, and of being made acquainted with the tradesman from whom it may be purchased.”
|Wood-cut from |
Ackermann's Repository (May 1815)
|Advertisement from Ackermann's Repository (Sept 1817)|
Every month, advertisements appeared offering a wide variety of goods, services and entertainments to the fashionable readers of Ackermann's Repository. These included such diverse items as Marston’s patent stays and corsets; dyeing balls; cures for rheumatism; tooth powder and artificial teeth; fragrances, such as Otto of Roses; Ackermann’s own prints; new publications; magic lanterns; the Royal Menagerie at the Exeter Change and even lottery tickets!
|Advertisement for a lottery|
from Ackermann's Repository (Nov 1817)
(1) From the Measuring Worth website. For more information on relative prices, see my article How much did a ticket to a Regency ball really cost?
(2) Jody Gayle's book, Fashions in the Era of Jane Austen, contains nearly all the fashion plates from Ackermann's Repository for the period 1809 to 1820 in a single volume.
Sources used include:
Ackermann, Rudolph, The Repository of Arts, Literature, Commerce, Manufactures, Fashions and Politics (1809-1829)